ESPN in December led comScore multiplatform digital rankings for sports for the fourth consecutive month, and for the 33rd time in the last 34 months. But many of its figures were down from November as the category again entered one of the slower parts of the year with the end of the ’16 NFL and college football regular seasons and fantasy football season. ESPN’s reach total of 85.5 million unique visitors was down sharply from its total of 101.8 million uniques in November and its lowest such figure since August, and its 8.1 billion minutes of total consumption fell from 9.3 billion the prior month. Its average of 95.1 minutes per user, conversely, did rise somewhat and also led the category. The newly merged entity of Fox Sports-SI Group-Perform Media, meanwhile, posted its best ranking yet, finishing second in unique users and breaking a three-month run for CBS Sports in the runner-up slot.
| RANK |
SITE |
UNIQUES (000) |
| 1) |
ESPN |
85,505 |
| 2) |
Fox Sports-SI Group-Perform Media* |
63,148 |
| 3) |
CBS Sports** |
60,754 |
| 4) |
Yahoo Sports-NBC Sports Network*** |
58,697 |
| 5) |
NFL Internet Group |
54,795 |
| 6) |
USA Today Sports Media Group^ |
46,298 |
| 7) |
SB Nation |
40,463 |
| 8) |
Bleacher Report-Turner Sports Network# |
36,082 |
| 9) |
Minute Media& |
17,722 |
| 10) |
MSN Sports |
16,514 |
| 11) |
MLB |
13,297 |
| 12) |
NHL Network |
11,195 |
| 13) |
Deadspin.com |
11,100 |
| 14) |
TMZ Sports |
7,425 |
| 15) |
theScore Inc. |
6,937 |
| |
|
|
| RANK |
SITE |
TOTAL TIME SPENT (MINUTES) |
| 1) |
ESPN |
8.135 billion |
| 2) |
Yahoo Sports-NBC Sports Network*** |
3.438 billion |
| 3) |
NFL Internet Group |
2.327 billion |
| 4) |
CBS Sports** |
1.474 billion |
| 5) |
Bleacher Report-Turner Sports Network# |
1.079 billion |
| 6) |
Fox Sports-SI Group-Perform Media* |
952 million |
| 7) |
USA Today Sports Media Group^ |
666 million |
| 8) |
MSN Sports |
562 million |
| 9) |
SB Nation |
235 million |
| 10) |
Minute Media& |
110 million |
NOTES: * = 120 Sports, National Football Post, The FanSided Network and Sporting News. ** = Includes 247Sports.com and MaxPreps. *** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld, and FanDuel. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. # = Includes NBA.com, NCAA.com, and WNBA.com. & = Includes The Spun.
