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ESPN Tops December ComScore Rankings, But Many Figures Down With End Of NFL Season

ESPN in December led comScore multiplatform digital rankings for sports for the fourth consecutive month, and for the 33rd time in the last 34 months. But many of its figures were down from November as the category again entered one of the slower parts of the year with the end of the ’16 NFL and college football regular seasons and fantasy football season. ESPN’s reach total of 85.5 million unique visitors was down sharply from its total of 101.8 million uniques in November and its lowest such figure since August, and its 8.1 billion minutes of total consumption fell from 9.3 billion the prior month. Its average of 95.1 minutes per user, conversely, did rise somewhat and also led the category. The newly merged entity of Fox Sports-SI Group-Perform Media, meanwhile, posted its best ranking yet, finishing second in unique users and breaking a three-month run for CBS Sports in the runner-up slot.

RANK SITE UNIQUES (000)
1) ESPN 85,505
2) Fox Sports-SI Group-Perform Media* 63,148
3) CBS Sports** 60,754
4) Yahoo Sports-NBC Sports Network*** 58,697
5) NFL Internet Group 54,795
6) USA Today Sports Media Group^ 46,298
7) SB Nation 40,463
8) Bleacher Report-Turner Sports Network# 36,082
9) Minute Media& 17,722
10) MSN Sports 16,514
11) MLB 13,297
12) NHL Network 11,195
13) Deadspin.com 11,100
14) TMZ Sports 7,425
15) theScore Inc. 6,937
     
 RANK  SITE  TOTAL TIME SPENT (MINUTES)
 1)  ESPN  8.135 billion
 2)  Yahoo Sports-NBC Sports Network***  3.438 billion
 3)  NFL Internet Group  2.327 billion
 4)  CBS Sports**  1.474 billion
 5)  Bleacher Report-Turner Sports Network#  1.079 billion
 6)  Fox Sports-SI Group-Perform Media*  952 million
 7)  USA Today Sports Media Group^  666 million
 8)  MSN Sports  562 million
 9)  SB Nation  235 million
 10)  Minute Media&  110 million

     
NOTES: * = 120 Sports, National Football Post, The FanSided Network and Sporting News. ** = Includes 247Sports.com and MaxPreps. *** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld, and FanDuel. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. # = Includes NBA.com, NCAA.com, and WNBA.com. & = Includes The Spun.

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