Menu
Marketing and Sponsorship

P.J. Fleck Working On Getting Rights To "Row The Boat" Phrase For Tenure At Minnesota

Newly hired Univ. of Minnesota football coach P.J. Fleck is "working on getting the rights" to the phrase "Row The Boat" from Western Michigan and "bringing it with him to his new job," according to Sam Khan Jr. of ESPN.com. Fleck said, "There's just some things to go through, and hopefully I'll have the opportunity to bring it with me." The phrase is "currently trademarked" by WMU's BOT. However, Fleck said that he was "hoping to be able to obtain it for use at Minnesota since the meaning is so personal to him." Fleck: "When we first put it out there, you had to be able to have a trademark and licensing, I think it was with the university, or you can't sell it as a university logo through the NCAA rules. So they basically own those rights to it, and that was something that I gave them the ability to do, because I never saw a dollar from it, never saw a cent from it, but we were able to create some type of culture. ... I'm not sure what they're going to do with it, but I really hope because of what it means, that I have the ability to at least purchase it, take it with me" (ESPN.com, 1/12). WMU AD Kathy Beauregard said that she has not "heard from Fleck or his agent." She said, "Nobody's contacted me about it." Beauregard added that she is "open to a discussion" on how to deal with the situation "since it has to do with legal contracts" (MLIVE.com, 1/12).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/13/Marketing-and-Sponsorship/Row-The-Boat.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/13/Marketing-and-Sponsorship/Row-The-Boat.aspx

CLOSE