Menu
Marketing and Sponsorship

Pajama Party: Brady Plugs Under Armour Sleepwear In "Funny Or Die" Video

Patriots QB Tom Brady “made a ‘Funny or Die’ cameo in the name of promoting” Under Armour’s specialty sleepwear, according to Hayden Bird of the BOSTON.com. Brady “appears in a shopping network parody where the product initially being sold is his newly released Under Armour ‘Recovery Sleepwear.’” The hosts “pivot to other, fictitious items that poke fun at the pajamas” (BOSTON.com, 1/10). SPORTING NEWS’ Sara Jane Harris wrote Brady, in his latest Facebook post, “does a questionable impression of Dwayne ‘The Rock’ Johnson.” Brady in the video post said, "Hey Rock, what kind of sleepwear you sleeping in? It doesn't matter what kind of sleepwear you're sleeping in!" (SPORTINGNEWS.com, 1/11). In Massachusetts, Nick O’Malley noted Brady in the video tells Johnson he is “sending him a free set” of pajamas in the mail. Johnson, “who also has a deal” with UA, “released a video showing his own reaction” to Brady. Johnson: “Sweet tap-dancing baby Jesus, what in the (expletive) did we just watch? Thomas, what was that? ... Thomas did you really -- I mean, who the (expletive) directed that, a Jets fan?” Johnson added, “Thomas, did you really think that was a good idea?” (MASSLIVE.com, 1/11).

BE LIKE TOM: In Boston, Dugar Arnett in a front-page piece takes a humorous look at his experience wearing some of the new Brady Under Armour pajamas (BOSTON GLOBE, 1/12).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/12/Marketing-and-Sponsorship/Brady-Under-Armour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/01/12/Marketing-and-Sponsorship/Brady-Under-Armour.aspx

CLOSE