On Location Experiences, which is partly owned by the NFL owners' venture fund, is "offering fans of the eight remaining teams the opportunity to reserve seats" to Super Bowl LI "contingent on their team making it," according to Darren Rovell of ESPN.com. Fans have to "declare their team and put down a $1,000-per-ticket deposit as well as a credit card." If their team wins the AFC or NFC on Jan. 22, the card is "automatically charged with the entire amount." If their team does not make it to Super Bowl LI, the deposit made is "completely refunded." On Location Experiences has "roughly 9,500 tickets allocated with a little more than 3,000 tickets that had to be held back, per the NFL's stipulation, for fans of teams in the game." The company is "selling four packages." The cheapest "comes with an upper-level ticket and a lower-end tailgate party and starts at $5,949." The top package "starts at $12,749." On Location Experiences' new business "came out of the league's desire to better control the sale of tickets after brokers shorted the market for the Super Bowl in Phoenix two years ago" (ESPN.com, 1/11).
