Peloton plans to rapidly expand abroad and build a Netflix for fitness streaming. (Courtesy of Peloton Cycle)
Fitbit has started the year strong in announcing three new partnerships at CES 2017.
Fitbit announced a partnership with Habit, which is system that gives consumers personalized nutritional information based off of entered data and individual interests. Habit will now leverage Fitbit data to learn even more about its consumers and be able to provide customized food recommendations and individual nutrition plans.
A second partnership was with Peloton, the indoor bike that can bring on-demand studio classes like many of the successful companies that have started spin classes in many markets around the country. Peloton riders will now be able to see their post-ride metrics on their Fitbit app, so the gains made during the cycling classes can be reflected in your Fitbit overall health metrics.
The third partnership announced Wednesday was with VirZOOM, a maker of online multiplayer virtual reality games that will add credit to your Fitbit app.
These three partnerships are all a part of the ‘Works With Fitbit” program that allows brands and users to connect with the Fitbit platform to promote their services to Fitbit’s reach, giving users more information and incentive to hit their fitness goals. Fitbit has offered an open API, which has allowed it the flexibility to partner with brands in a simple, open-facing way that can add to their offerings on the platform as well as promote new products.
“We embrace new partnerships with brands that share our goal of creating experiences that enable people to lead a healthier, more active lifestyle and we are always looking for fun, innovative ways to keep our community engaged and motivated on their health and fitness journey,” Tim Rosa, Senior Vice President and Chief Marketing Officer at Fitbit, said in a statement. “Whether you enjoy racing through a virtual reality world as an F1 driver, or you are motivated to pedal your heart out with a group class in the comfort of your own home, the Works with Fitbit program makes it easy for users to enjoy, track and measure their health and fitness stats all in one spot.”
With technology’s impact on the consumer health market, there has been a drive to personalize fitness for individual preferences and interests. Gone are the days of looking at your height and weight and determining what is the best program for an individual, and Fitbit’s partnerships and ‘Works With Fitbit’ definitely raises the bar for products and concepts that want to get to market.
