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Dentsu Aegis Integrates MKTG, Team Epic Into Lifestyle/Marketing Company

Dentsu Aegis Network today formally announced the integration of its experiential/event marketing agency MKTG and sponsorship agency Team Epic to form a lifestyle and marketing company. The integration comes 14 months after Dentsu Aegis named MKTG its ninth global network brand. The combined client roster now includes IBM, FedEx, P&G, PepsiCo, AT&T and Diageo. Team Epic Principals MIKE REISMAN and DAVE GRANT will lead MKTG's newly-formed sports and entertainment practice, while Principal BOB WILHELMY will serve as CFO of the U.S.-based combined entity. The move comes after Dentsu Aegis acquired S&E Sponsorship Group and integrated the company into MKTG (THE DAILY).

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