Golden 1 Center rendering via NBA.com
For most basketball fans, going to an NBA game or watching it on TV is no longer just enough. Fans want to know what’s going on behind the scenes. They want the VIP, all-access experience.
For a while now, teams have been doing different things to give fans this access, but the Sacramento Kings might have found the golden ticket with the use of the Snapchat Spectacles.
A number of players, such as Golden State Warriors’ JaVale McGee and Cleveland Cavaliers’ Richard Jefferson, have been using the new glasses, however the Kings have gone further than just having players wear them.
On Wednesday, the Kings took their Snapchat followers though all aspects of the game, on the court and off it.
They featured common seen footage such as DeMarcus Cousins’ entrance into Golden 1 Center and pregame warmup but they also included more unique videos of announcer Scott Moak introducing the players, cheerleaders throwing free goodies into the stands, the director of the broadcast, and photographers shooting on the baseline from both their point of view and the point of view of someone else filming them.
To close the all-access stream, point guard Ty Lawson signed off for the Kings from the locker room.
This all-around, entrance to a Snapchat stream gave fans a look at what they really want to see – a sneak peak at what happens in every aspect of the game and a fly-on-the-wall feeling.
