SBJ In-Depth: Ticketing

The ticketing business continues to transform before our eyes whether it’s season tickets or a one-off event. The use of analytics gives teams and events more insight than ever on where to target offers and how to price ticket inventory. All the while, the line between the primary and secondary markets continues to blur. Find out some of the strategies that are paying off and driving purchases among consumers.

Publishing Date: January 9 Ad Close: December 26 Materials Due: December 28

For more information, contact Julie Tuttle, National Director of Advertising at: (212) 500-0711 or jtuttle@sportsbusinessjournal.com