Charlotte agencies BlueCap Marketing and Arthur Elliott Marketing Group have merged, and the combined firm will be "led by BlueCap principals DOCKERY CLARK and DE CORDELL and Arthur Elliott founder ANDY PFEIFFER," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The combined firm will be known as Arthur Elliott Marketing Group. BlueCap "launched three years ago," while Arthur Elliott started in '07. Clark’s experience before BlueCap "includes leading national sports sponsorship programs for Bank of America and MillerCoors as well as an executive role as part of the local organizing committee" for the '12 Democratic National Convention. Cordell has worked in MLB and "spent 12 years with Raycom Sports." Pfeiffer built his company "on what he described as hyper-local, digital- and data-based advertising and marketing." Pfeiffer’s largest client -- NAPA Auto Parts -- will "remain with the newly merged firm." BlueCap "brings an expanding marketing agreement with Grant Thornton," a $1.6B accounting firm based in Chicago. Clark and BlueCap "advised Grant Thornton on the firm’s initial sponsorship investments," including agreements with the Cubs, Hornets and Barclays Center (BIZJOURNALS.com, 12/5).
