SBD/December 6, 2016/Colleges

First-Year Beer Sales At Ohio State Football Games Generate More Than $1M In Revenue

Beer sales at Ohio State home football games crossed the $1M mark in Ohio Stadium's "first year allowing alcohol sales," as revenue totaled $1.1M, according to Tom Knox of COLUMBUS BUSINESS FIRST. Beer sales at Texas, the most comparable school to OSU, are "not yet available," though the school recorded $1.1M in alcohol sales through "just two home games this year." Texas' figure "includes liquor and wine," while OSU home games "feature only beer, ranging from $8 to $9." Money from beer sales goes toward "increased security, including four new OSU police officers, and toward an alcohol and substance abuse center." OSU sold beer at home games on a "limited level in a prior-year test run" (BIZJOURNALS.com, 12/5).
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