Television ad spending jumped 9.8% in October from a year ago, powered by a "historic World Series and an extra weekend of football broadcasts," according to Jon Lafayette of BROADCASTING & CABLE. Data from Standard Media Index shows that broadcast spending was up 6.3%, with Fox, which carried the World Series, up 32%. Cable spending was up 12.9%, powered by "big gains at the news networks covering the presidential elections." The high-rated World Series generated ad spending that "more than doubled a year ago." NFL spots on CBS cost 6% more, spots on Fox were up 3%, while "SNF" on NBC spots rose 2%. Spots on CBS’ "TNF" telecasts were up 9% over a year ago and ESPN showed a 10% increase. When putting "NFL and college football together," ad revenue increased 16%. In addition to Fox, NBC "posted a gain in ad revenue during the month." CBS was down 7% and ABC dropped 12%. On cable, spending on FS1 and MLB Network "more than doubled, thanks to the baseball playoffs." Turner’s TBS and TNT "were also winners," growing 15% and 32% respectively (BROADCASTINGCABLE.com, 11/22).
