Honda has signed on as title sponsor of the ’17 NHL All-Star Game, which will take place Jan. 29 at Staples Center in L.A. This marks the third year in a row Honda will serve as title sponsor of the event. Honda additionally will sponsor the breakaway challenge during the NHL Skills Competition, as well as present a ’17 Ridgeline truck to the All-Star Game MVP. Financial terms of the deal were not disclosed. The automaker has been the official vehicle of the league for nine years (Ian Thomas, Staff Writer).
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