The Dodgers on Thursday "raised the price on every season ticket ... stunning some fans hit with double-digit increases for a second consecutive year," according to Bill Shaikin of the L.A. TIMES. The Dodgers also "increased parking prices for season-ticket holders by as much as 27%." Dodgers VP/Ticket Sales David Siegel did not discuss the "range of price hikes nor say whether the team had cost increases this year that would justify a sharp increase in ticket prices next year." However, Shaikin reports the Dodgers "raised the price of the cheapest season seat -- on the reserved level, by the foul poles -- to $11 per game, an increase of 120% over two years." The team also is marketing 84 ticket categories for '17, a big jump from just two years ago when it "listed 25 ticket categories." Siegel said that the Dodgers are "confident their season-ticket holders find value in prices discounted from the single-game rate and such perks as early access to the ballpark, the option to buy postseason tickets, and invitations to special events." He added that the team has "capped season sales at 35,000 tickets and expect to hit that level again next year." Dodger Stadium is MLB's largest ballpark "with capacity of about 54,000." Shaikin notes the Dodgers "led the majors in payroll the last three seasons, although they are expected to cut that number for a second consecutive year." Siegel indicated that ownership has invested more than $200M into Dodger Stadium upgrades, including a "new sound system, scoreboards and wi-fi" (L.A. TIMES, 11/18).
