Step To It: 2K, Fitbit Partner On Campaign That Focuses On Fitness Milestone

2K will "reward players" of its "NBA 2K17" basketball game who "manage to take 10,000 steps a day, as measured by a Fitbit fitness tracker," according to Eli Blumenthal of USA TODAY. Those players will "get some extra advantages when they play the game." Their character in the game will be "doing a better job of competing against the NBA's best" and they will be "more agile and capable of more layups and dunks." Their game performance "temporarily improves over the next five games they play that day as a reward for the physical exercise they accomplished." The goal of the deal for Fitbit is to "lure millennials to the company's line of trackers." Mavericks F Harrison Barnes will "help get the message across." While Fitbit "recommends using one of its devices for more precise tracking, the free Fitbit mobile app on a phone will also work" (USA TODAY, 11/17).