Villanova Athletics Lands Sponsorship Deal With Cleveland-Based KeyBank

Cleveland-based bank KeyCorp on Thursday signed a multiyear partnership that will "make subsidiary KeyBank the exclusive retail banking partner" of Villanova athletics, according to Jeff Blumenthal of the PHILADELPHIA BUSINESS JOURNAL. KeyBank will be "involved in several different partnerships, including a seat upgrade promotion at men's basketball home games at The Pavilion and a digital sweepstakes giving one fan the opportunity to travel to a road game with the defending national champions." KeyBank will receive a "variety of multi-media elements as part of the marketing partnership, including in-venue signage, videoboard features, on-site fan engagement areas, social media integration and a presence on the Villanova radio network." The agreement was facilitated by Villanova Sports Properties and is "important for Key since it helps the bank, new in the Philadelphia market, gain brand recognition" (BIZJOURNALS.com, 11/3).