Menu
Marketing and Sponsorship

NASCAR Driver Reed Sorenson Sporting Donald Trump Paint Scheme Sunday In Texas

Premium Motorsports announced Wednesday that Reed Sorenson’s No. 55 NASCAR Sprint Cup Series car "will be branded in support of Donald Trump’s campaign at Texas Motor Speedway on Sunday," according to Kyle Schnitzer of the N.Y. POST. Sorenson "usually drives an unsponsored ride on Sundays." This week, his Toyota Camry will "feature a patriotic paint scheme." The primarily white car "features a starred ribbon running along the sides, with Trump’s campaign slogan 'Make America Great Again' displayed on the hood and back of the car" (N.Y. POST, 11/4). YAHOO SPORTS' Nick Bromberg noted it is "not the first time a team in NASCAR has supported Trump’s candidacy, though it’s the first time the support has been shown in the Cup Series." Two weeks ago at Talladega, a Camping World Truck Series team "ran a Trump/Pence paint scheme." Trump’s campaign has been "advertising more than rival Hillary Clinton’s during Cup Series races." Over the past four Cup races, there have been "seven ads from the Trump campaign or supporting his candidacy vs. one for Clinton." In '04, Kirk Shelmerdine "put his support for George W. Bush’s re-election campaign on the side of his car." A complaint was "filed with the Federal Election Commission about Shelmerdine’s use of the campaign logo on his car, saying that he failed to report the independent expenditure." The FEC "ruled there was reason to believe there might have been a violation but didn’t punish Shelmerdine outside of an admonishment letter" (SPORTS.YAHOO.com, 11/2).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/11/04/Marketing-and-Sponsorship/Trump-Car.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/11/04/Marketing-and-Sponsorship/Trump-Car.aspx

CLOSE