Turnkey Brings On Former A-B Exec Tony Ponturo To Launch Executive Coaching Division

Turnkey Sports is bringing on former Anheuser-Busch VP/Global Media & Sports Marketing TONY PONTURO to "help it establish a new executive coaching division," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Ponturo, who will hold the title of Exec VP/Strategy, said of the new division, "Our proposition is essentially that for the cost of a middle manager, you can have us for a year, make your people more productive and happier, which is going to move your business in the right direction." Turnkey President & CEO LEN PERNA said that "likely targets for the service" include teams, leagues, media outlets and brands. Ponturo also will "assist with Turnkey Intelligence, the firm’s research division" (SPORTSBUSINESS JOURNAL, 10/31 issue). Ponturo in '10 was selected as one of SBJ/SBD's Champions of Sports Business.