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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Joey Morona noted Cavaliers F Kevin Love is "featured in another ad campaign for Banana Republic." The new pictures, "coming to a mall, online ad or billboard near you next week, show off pieces from the retailer's holiday collection" (CLEVELAND.com, 10/27). 

KING OF BEVERAGES: In Dallas, Karen Robinson-Jacobs notes during Q4 Dr Pepper Snapple Group reported sales of $1.68B, up 3% from a year ago. The company has "increased spending, including college-football themed promotions that center on brand pitchman Larry Culpepper." The character, who "hawks Dr Pepper at college football games," has his own Halloween costume this year which "quickly sold out" (DALLAS MORNING NEWS, 10/28).

GREAT WHITE: Greg Norman appeared on Bloomberg TV to discuss his rebrand of Great White Shark Enterprises, which will be renamed The Greg Norman Company. Norman said when he founded the company in the '90s it was "all sports marketing based" and he was still active playing golf, along with being the No. 1 player in the world. He said, "I could move the needle." The company then "evolved" into apparel but "I had to get away from the sports marketing side because I wasn't going to be playing professional golf forever so I had to transition away and that's not such an easy transition ... but my platform is very, very solid" (Bloomberg TV, 10/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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