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Marketing and Sponsorship

Marketplace Roundup

In Michigan, Aaron McMann notes Pistons F Stanley Johnson had been "complaining of pain in his left foot since at least Saturday," prompting the team to want him to "start wearing a different shoe on the court." Johnson reportedly "signed a shoe deal with Nike" in August '15 and has been "sporting the Kobe Bryant-style kicks ever since." Pistons coach Stan Van Gundy said, "It's coming from the shoes he's wearing. ... But Stanley, who is not the least bit hard-headed, wants to continue to wear them because they're really comfortable. I said, 'They're comfortable? You're in pain because you're playing in them'" (MLIVE.com, 10/18).

STARTER PACK: FOXSPORTS.com's Tom Jensen noted sportswear brand Starter will sponsor NASCAR driver Jeffrey Earnhardt for the upcoming Sprint Cup Series races at Talladega and Homestead-Miami, with the relationship "possibly ongoing" for '17. The car will "carry a throwback paint scheme" that is a tribute to his grandfather, Dale Earnhardt (FOXSPORTS.com, 10/17).

SWIPE LEFT: NEW YORK magazine's Jessica Pressler notes swimmer Ryan Lochte performed an "elaborate proposal" for his fiancee, Playboy model Kayla Reid. The couple have "been together ten months, which may come as a surprise to those who saw Lochte on the Today show in August talking about Tindering in Rio." At the time, Lochte said that he was "under contractual obligation to present himself as single, though he won't say for what company" (NEW YORK magazine, 10/17 issue).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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