ESPN's "College GameDay" Teams With Snapchat To Create Content For App

ESPN during the college football season has been "producing an exclusive Snapchat Discover version" of "College GameDay," and in addition to previewing that week’s primetime game and other matchups, the Snapchat episodes have segments "ranging from behind-the-scenes tours of the host campus to player profiles and even highlights of the biggest moments from the previous weekend," according to Sahil Patel of DIGIDAY. Each episode, running anywhere from two to four minutes, gets "published to Snapchat Discover as a standalone tile" at 6:00am ET every Saturday. ESPN has a "team of six people handling" the tile, including "producers on the ground at the host campus to shoot different features throughout the week." ESPN "didn't disclose what kind of viewership 'GameDay' is getting on Discover." However, ESPN Dir of Social Media Content Steve Braband said that it is "comparable to daily viewership for ESPN’s Discover channel." The median Snapchat Discover channel was "averaging 1 million daily viewers as of late June." Encouraged by the results, ESPN is "very likely to do more original programming for Snapchat Discover." Braband added that ESPN is "not getting paid by Snapchat to do the 'GameDay' show," but it was "encouraged" by Snapchat to create the show (DIGIDAY.com, 10/14).