Menu
Tech

Atlético Madrid Lighting Up New Stadium’s Facade, Roof, Pitch With LED Technology

(Courtesy of Atlético Madrid/YouTube)

Atlético Madrid, a Spanish soccer club which competes in La Liga, is lighting up the pitch in its move to a new stadium — literally. 

Through a four-year partnership with electronic company Philips, which works with over half of football stadiums worldwide, the new stadium scheduled to open next year will be the first to be entirely lit with LED technology. Philips ArenaExperience technology will assist in transitioning the pitch into a colored spectrum.

A very important step which will place our stadium at the forefront of technology and that, as we have seen in the video, will allow us to shine more brightly,” Atlético Madrid president Enrique Cerezo said in Spanish at the announcement.

“The lighting specifically designed for this space will bring light one step further, allowing the stadium to be alive and make the attendees vibrate, from the access to the stadium to the VIP areas of Neptuno-Atlético de Madrid Premium, changing the way of watching a match both on the pitch and on television,” Josep Martinez, President and CEO of Philips Lighting in Portugal and Spain, said in a statement.

The new 67,000-seat capacity arena will turn red and white before Atlético Madrid’s home matches while various colors will fill the stadium and crowd when a goal is scored and during other presentations. Philips VayaFlood solution will provide 16 million colors throughout the new stadium. The VayaFlood technology combined with the Philips ColorKinetics will create unique visual shows, too.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/07/Technology/atletico-madrid-lighting-new-stadiums-facade-roof-pitch-led-technology.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/07/Technology/atletico-madrid-lighting-new-stadiums-facade-roof-pitch-led-technology.aspx

CLOSE