Former NFLer Marshawn Lynch has "teamed up with Seattle Chocolates and candy retailer It’Sugar to release a line of chocolate bars, appropriately known as Beast Mode bars," according to Rachel Lerman of the SEATTLE TIMES. Seattle Chocolates Owner & CEO Jean Thompson said that the company has been "working on the new line for the better part of the year." Each bar "sells for $3.99, or $11.99 for a trio." The candy is "available online at itsugar.com, as well as in the Beast Mode retail store in Oakland, Calif." A portion of the sales from each bar "will benefit Lynch’s Fam 1st Family Foundation" (SEATTLE TIMES, 9/22). Lynch appeared on "Conan" on Tuesday night to promote the candy, and toward the end of his interview said to the studio crowd, "We got something special. There is a chocolate bar that I'll be launching on Friday at It'Sugar in Emeryville (Calif.), but today we got something special. There is one chocolate bar under one of y'all’s seats out there with a gold ticket, like on some Willy Wonka type [expletive]. So whoever finds that, you get to come to Seattle.” Conan O’Brien: “What does this guy win, then?” Lynch: “You win a trip to Seattle where we actually made the chocolate to tour the factory with me.” Lynch asked the man who won the trip to stand up and said, “Can you open it? Because I want to see the gold ticket. I want to see if it's really on some like Willy Wonka type.” The man was hesitant to open it and O’Brien said, “Wait, are you going to sell that on eBay!?” Lynch then started to run into the crowd and said, “I'm coming to get my damn chocolate back!” Lynch and O’Brien ended the segment wearing Willy Wonka-style hats (“Conan,” TBS, 9/21).
