Delta last week announced a promo for Washington-area fans to "earn one SkyMiles for every Seahawks passing yard at CenturyLink Field," according to Coral Garnick of the PUGET SOUND BUSINESS JOURNAL. Delta is the team's official airline partner, and Delta VP/Seattle Mike Medeiros said a piece of the promo "is certainly" about getting people interested to sign up for a Delta membership and to "hopefully gain some loyalty there." Friday's deal, called 12status, also includes 500 bonus miles "for every 12,000 people who sign up for 12status" and 1,200 miles should the fans at CenturyLink Field on the Dec. 15 game against the Rams "create enough noise to cause five false start penalties against the visiting team." The promo comes as Alaska Airlines has a multiyear deal for Seahawks QB Russell Wilson to "serve as its 'chief football officer,' and allows early boarding for anyone in Wilson's No. 3 jersey." The airline also is offering a 12% "discount for travel to away games" (
BIZJOURNALS.com, 9/9). USA TODAY's Harriet Baskas noted Delta is giving 12status members "extra perks at the Seattle airport, including priority boarding" on departing flights during football season and "free merchandise in the terminals during away game travel periods for members who have downloaded their program membership badge" (
USATODAY.com, 9/9).
