Bell Media has "suffered a setback in its bid to keep U.S. commercials off Canadian televisions during the Super Bowl," as a Canadian appeals court on Friday "dismissed Bell’s appeal of a Canadian Radio-television and Telecommunications Commission (CRTC) policy that will bar broadcasters from swapping their own signals and ads into U.S. channels carrying" the Super Bowl as of '17, according to Christine Dobby of the GLOBE & MAIL. Bell said that it "will continue its fight to appeal a regulatory policy on the issue." The court ruling "did not reference the fact that the CRTC has issued a final order on the policy." Justice Yves de Montigny, writing for a three-judge panel, said that since the CRTC decision was not yet final, it "would be 'premature' for the court to rule on it." Bell Media spokesperson Mark Langton yesterday said the company plans to “refile our appeal as soon as possible because the fact remains that we, the NFL and Canadian advertisers need clarity on this issue well in advance of game day" (GLOBE & MAIL, 9/7).
