Momentum Wins Right To Be Agency Of Record For EPL, Beats Octagon, Wasserman

Momentum Worldwide has "won a global agency shootout" to assist the EPL in growing its popularity and businesses in markets including China, India and the U.S., according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The IPG-owned agency "bested agencies including Octagon, WME-IMG, Wasserman and Leo Burnett to cop agency of record status with the EPL, along with a three-year contract with the world’s top soccer league." Momentum CEO Chris Weil said, "Broadly, our assignment is to build awareness and drive the value globally of the Premier League, which will drive all of their businesses. And for us, along with winning SAP earlier, it’s really a validation of our global capabilities." Weil said that the agency "hopes to have initial work out in India this fall" (SPORTSBUSINESS JOURNAL, 9/5 issue).