Menu
Marketing and Sponsorship

EMC To Take Over Title Sponsorship Of PGA Tour Event At TPC Boston

Massachusetts-based EMC next year will "assume title sponsorship" of what is now the PGA Tour Deutsche Bank Championship at TPC Boston, but a new name for the tournament will be "announced at a later date, following the merger" of EMC and Dell next week, according to Emily McCarthy of the BOSTON GLOBE. EMC has been a local presenting sponsor and one of the founding partners of the event since it began in '03. EMC Senior VP/Global Business Operations Anne Ristau said, "Obviously we're committed to it, given that it's right in our backyard. It's such a great event in New England and this brings a ton of excitement. And I think it just actually dovetailed nicely with an exciting time in our business, which next week will become Dell Technologies. It's just really great to see the new company continue to invest in New England." The tournament has "been the second of four FedEx Cup playoffs since the FedEx Cup's inception" in '07. (BOSTON GLOBE, 9/2). The AP noted until EMC "stepped in, there was discussion about having only three playoff events" (AP, 9/1). Dell currently sponsors the WGC/PGA Tour match play event in Austin (THE DAILY).

TAKING IN THE SITES: In Boston, Mark Shanahan notes Jim Furyk, Dustin Johnson and the other members of the U.S. Ryder Cup team on Thursday "paid a visit to Gillette Stadium, where they chatted" with Patriots Owner Robert Kraft and "played a little game of closest-to-the-pin -- with the pin placed at the 50-yard line" (BOSTON GLOBE, 9/2). The GLOBE's McCarthy notes the group, which also included Zach Johnson, Brooks Koepka, Phil Mickelson, Patrick Reed, Brandt Snedeker, Jordan Spieth, and Jimmy Walker, "tried on Super Bowl rings and saw the Patriots' four Vince Lombardi trophies." Reed said, "Mr. Kraft was awesome. Just to hang out with somebody like that, you don't really know what to expect." The golfers also met '80 U.S. Olympic hockey captain Mike Eruzione, who "spoke to them about the 'Miracle on Ice'" (BOSTON GLOBE, 9/2).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/02/Marketing-and-Sponsorship/EMC-Golf.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/02/Marketing-and-Sponsorship/EMC-Golf.aspx

CLOSE