Menu
Media

Arthur Ashe Roof Provides Broadcast Certainty For ESPN, But Poses Some Challenges

There might be "no entity happier" about the new $150M retractable roof at Arthur Ashe Stadium than ESPN, the USTA’s primary TV partner for the U.S. Open, as it "likes scheduling certainty," according to Neil Best of NEWSDAY. Best notes it is "not as if ESPN is rooting for rain," but with rain forecast for today, there is "undeniable curiosity to test drive" the roof. ESPN Senior Dir of Programming Sonia Gomez said, "It’s made our lives a lot easier. It takes the stress away for us.” ESPN VP/Production Jamie Reynolds said, "It’s a $150 million insurance policy, right? ... At least for a broadcast window, 11 to 11, you can actually have action." Even before any matches with the roof closed, the retractable structure itself has "changed the television dynamics." The "complicated shade patterns during day sessions have required frequent adjustments for cameras, but it is fine tuning the audio that Reynolds considers the most delicate challenge." Some players already have "noted they hear more background noise than in the past." Reynolds said that one TV "bonus is the roof structure itself." He said in the past, the upper reaches of the screen "would just drift off into blackness, the night." Reynolds: "Now you have this kind of girded structure, this white halo, an architectural design up there, and it energizes the whole image from a broadcast standpoint" (NEWSDAY, 9/1). 

PUMP UP THE VOLUME: ESPN's Pam Shriver said the thing that is "so noticeable this year really is the noise courtside" at Arthur Ashe. She added, "A lot of the players have been a little distracted by just the chatter and the different kind of voice that the roof structure kind of keeps contained." ESPN’s Chris Fowler called the crowd noise "unbelievable” and asked John McEnroe if he thought the new roof had an impact on it. McEnroe: “That’s part of the explanation. I can’t say it’s all of it, but I’m telling you, I’ve never heard it this loud." Meanwhile, last night marked the first time the roof closed during competition. Fowler said, "(The crowd) is rooting for the roof. They haven't rooted for either player this hard tonight" ("U.S. Open," ESPN, 8/31). 

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/01/Media/US-Open-ESPN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/01/Media/US-Open-ESPN.aspx

CLOSE