Under a new configuration, fans can now "lease a box with four seats" in American Airlines Center's CyrusOne Club loge boxes, which "originally contained eight standard suites that could hold up to 18 people each," according to Karen Robinson-Jacobs of the DALLAS MORNING NEWS. The spaces in the south end of the arena are "leased for at least two years and include a high-end buffet in the section's common area." Priced at up to $90,000 a season, the new premium seating "could be a third the price of a traditional suite." AAC Exec VP & GM Dave Brown said, "This is a price point that more folks can get in." Robinson-Jacobs noted this marks the second time the AAC has found a sponsor "for a revamped seating area," as it follows "by three years the conversion of 20 suites to 36 smaller theater boxes in what is now the Service King seating area." CyrusOne "hopes to increase its visibility in North Texas as it moves from suite owner at the AAC to named sponsor." Brown said the Service King revamp was "a phenomenal success." He said, "It sold out with a waiting list in the first year." Robinson-Jacobs noted even with the two seating "swap-outs, the arena will have 110 suites onsite" (DALLAS MORNING NEWS, 8/27).
