Through the first 13 days of Olympic broadcasts on NBC and its sister networks, 399 brands have generated 809 unique ads and 15,560 total airings worth an estimated $941.4 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ad featuring its Camaro, Equinox, Malibu and Silverado lineup of vehicles. The ad has had 112 national airings at a $20.9 million value. General Motors, which is not a USOC or IOC sponsor, has run four individual commercials during the Games, but “Up” has made up two-thirds of the automaker’s slots.
| Brand |
Ad Title |
Airings (Primetime airings) |
Estimated spend |
| Chevrolet |
Up: Camaro, Equinox, Malibu, Silverado HD |
112 (21) |
$20,850,566 |
| Dick's Sporting Goods |
Gold in US |
72 (21) |
$14,598,254 |
| Visa |
The Carpool to Rio |
96 (20) |
$13,764,861 |
| Samsung Galaxy Note7 |
Busy, Busy, Busy |
32 (9) |
$13,189,694 |
| McDonald's |
A Better McNugget |
91 (17) |
$12,349,780 |
| Chevrolet |
Most Awarded |
85 (19) |
$11,583,478 |
| Pizza Hut |
Big Flavor Dipper: Eat and Compete |
379 (62) |
$11,253,329 |
| Enterprise |
One Giant Rollout |
54 (23) |
$11,015,440 |
| Exxon Mobil |
To Do List |
87 (14) |
$10,222,244 |
| UnitedHealthcare |
Pool Vault |
130 (20) |
$9,799,350 |
Source: SBJ analysis of iSpot.tv data
