Through Day 12 of Rio Olympics coverage on NBC’s networks, movie companies have spent approximately $56.7 million promoting upcoming films. That makes up 6.3 percent of the total ad revenue generated by NBC, and trails only automakers ($154.4 million) and insurance companies ($72.7 million) among the industries that have spent the most on Olympics TV advertising.
| Movie (company) |
Total airings (prime time) |
Estimated TV ad spend |
Theatrical release date |
| Sing (Universal Pictures) |
164 (21) |
$8,360,064 |
Dec. 21 |
| Pete’s Dragon (Walt Disney Pictures) |
68 (15) |
$5,991,927 |
Aug. 12 |
| Kubo and the Two Strings (Focus Features) |
91 (12) |
$5,175,360 |
Aug. 19 |
| Ben-Hur (Paramount Pictures) |
42 (12)* |
$3,315,879 |
Aug. 19 |
| The Girl on the Train (Universal Pictures) |
4 (3) |
$2,806,380 |
Oct. 7 |
| Sully (Warner Bros.) |
13 (6) |
$2,482,348 |
Sept. 9 |
| Bridget Jones’s Baby (Universal Pictures) |
13 (3) |
$2,470,846 |
Sept. 16 |
| Mechanic: Resurrection (Lionsgate) |
17 (5) |
$2,414,285 |
Aug. 26 |
| Hidden Figures (Twentieth Century Fox) |
2 (1)* |
$2,302,935 |
Jan. 13, 2017 |
| Rogue One: A Star Wars Story (Lucasfilm) |
1 (1)* |
$2,274,040 |
Dec. 16 |
* Excludes 11 “Rogue One” spots, three for “Ben Hur” and one “Hidden Figures” ad, each of which were jointly produced by the film maker and NBC to promote the network’s Olympic coverage.
Source: SBJ analysis of iSpot.tv.com data
