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On The Ground in Rio

Chevy Spot Promoting Four Vehicles Still Leads Olympic Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ad featuring its Camaro, Equinox, Malibu and Silverado line-up of vehicles. The ad has had 46 nationally airings at a $9.3 million value.

Rio TV Ad Buys

Rank Brand Ad title No. of airings Estimated TV spend
1 Chevrolet Up: Camaro, Equinox, Malibu, Silverado HD 46 $9,308,601
2 VISA The Carpool to Rio 50 $6,750,059
3 Dick's Sporting Goods Gold in US 26 $5,835,333
4 Samsung Mobile Busy, Busy, Busy 12 $5,702,583
5 McDonald's A Better McNugget 40 $5,526,375

Source: SBJ analysis of iSpot.tv data

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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