Each day during the Olympics, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Rio.
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GOLD: THE SIMONES -- Simone Biles and Simone Manuel each made history Thursday, with Biles winning the women’s gymnastics all-around by the largest margin in history and Manuel becoming the first African-American woman to win an individual gold medal in swimming. The fact that they are both young African-American women speaks volumes and will do wonders for their predominantly white sports going forward.
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SILVER: NBC'S STAMFORD CREW -- Let’s give a shout-out to NBC’s Connecticut crew for its seamless coverage of the Games from 4,800 miles away. More than 1,100 people are working from early morning to late night, including 60-some commentators working off the feeds for 22 sports being contested in Rio. The Stamford bunch is delivering the lion’s share of the Peacock’s promised 6,755 hours of Olympic programming. Nice job.
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BRONZE: OKSANA CHUSOVITINA -- She’s 41. She’s competing in the women’s gymnastics vault finals this weekend for Uzbekistan. It’s her seventh Olympics. Enough said.
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TIN: NBC'S RATINGS -- Six days into the Games, NBC’s average primetime rating is the lowest Olympic number since Sydney in '00, and we all know the time-difference challenge the net faced back then. This despite compelling performances, emerging stars, wonderful back stories and even the occasional dose of soap opera drama. NBC is crushing the opposition nightly, but Brian Roberts' prediction that it would be the highest-viewed event of all time is unlikely.
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