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On The Ground in Rio

Comcast Promotes Shows, Units Through $54.7M Worth Of Rio Ads

Comcast Ads During Rio

Program No. of spots Value
Timeless* 129 $7,424,603
This Is Us* 41 $4,632,320
Sunday Night Football 119 $4,261,784
The Voice 31 $3,851,467
Rio Games 55 $3,414,117
The Good Place* 35 $2,981,197
MSNBC 90 $2,755,384
Superstore 32 $2,380,016
NASCAR 73 $2,199,256
The Profit 39 $1,729,517

* Debuts this fall on NBC
Source: SBJ analysis of iSpot.tv data

Through the first six days of the Rio Games, Olympic media rights holder Comcast has aired 1,349 national spots, worth a total of $54.7 million, promoting various units or programs under its corporate umbrella. Listed here are the 10 brands that would have paid the most for ad time if they had not been part of Comcast’s portfolio. The ads appeared on NBC, NBC Sports, CNBC, MSNBC, USA Network and/or Bravo.

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