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LeBron James Promotes New CNBC Show "Cleveland Hustle" With #PitchLeBronContest

LeBron James is "promoting his new CNBC TV show 'Cleveland Hustles' by launching a new contest" in which the winner gets their small business "promoted by the Cavs superstar on social media," according to Joe Vardon of the Cleveland PLAIN DEALER. The contest "is called #PitchLeBronContest." Videos, submitted via Twitter or Instagram, "are to be 23-seconds long," which is James' jersey number for the Cavaliers. Applicants are limited to U.S. businesses with "no more than 250 employees and cannot be a franchise." The winner gets a "free endorsement from James on Twitter and Instagram," where James has "more than 55 million followers combined." The winner also gets "a 15-second spot on CNBC" (Cleveland PLAIN DEALER, 8/10).

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