Menu
Marketing and Sponsorship

Marketplace Roundup

In Houston, Matt Young notes Rockets G James Harden's first "signature shoe from adidas isn't slated to be released until December," but the "personal logo" was released yesterday. The "basketball-inspired shape features a jagged 'H' in the center that could stand for Harden, and -- of course -- H-Town." A Project Harden Instagram was created yesterday and it "unveiled a short psychedelic video previewing the shoes" (CHRON.com, 8/10).

WITHOUT A TRACE: In California, JP Hoornstra notes other than photos, the Dodgers "removed all traces" of RF Yasiel Puig from their official team store this week. Puig last week was sent to the Triple-A PCL Oklahoma City Dodgers. Any merchandise "bearing his name, jersey number or likeness has been placed in storage" (INLAND VALLEY DAILY BULLETIN, 8/10).

DYNAMIC DUO: In Orlando, Caitlin Dineen noted local tourism group Experience Kissimmee has "inked a three-year partnership" with EPL club West Ham United that "includes high-profile marketing placement at the team's stadium." Experience Kissimmee President & CEO DT Minich said that the company is "now the team's official destination partner." The partnership is the "first of its kind" between a U.S. destination and an EPL team. Experience Kissimmee's logo "will be on buses used by visiting teams" and on display at West Ham's Olympic Park (ORLANDO SENTINEL, 8/9).

FASHION SENSE: Saks Fifth Avenue yesterday announced a deal between its private label collection and Pelicans C Anthony Davis. The alliance, dubbed "Saks Fifth Avenue X Anthony Davis," marks the first time the label has collaborated with an athlete on a fashion collection. The limited-edition collection officially launches today within 23 Saks Fifth Avenue locations -- a tribute to Davis' jersey number -- as well as on saks.com (Saks).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/10/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/10/Marketing-and-Sponsorship/Roundup.aspx

CLOSE