Menu
Olympics

Olympic Marketing Notes: Citigroup To Offer TV, Digital Ads Around Games

In N.Y., Michael Corkery notes USOC sponsor Citi is using the start of the Rio Games to debut a "series of prime-time television and digital ads featuring images of sweaty athletes, the Space Shuttle and an early ATM." Citigroup is "using its role as the sole banking sponsor of the Summer Oly...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/03/Olympics/Oly-Marketing-Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/03/Olympics/Oly-Marketing-Notes.aspx

CLOSE