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Marketing and Sponsorship

Swimmer Katie Ledecky Passing Up Big Endorsements To Keep Collegiate Eligibility

U.S. swimmer Katie Ledecky "chose to pass up millions of dollars in potential endorsement contracts" in order to accept a scholarship at Stanford, and while there are "just a handful of swimmers who have made life-changing money from the sport ... for those who do, most notably [Michael] Phelps, it...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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