The Nets "will tell you signing Jeremy Lin was about basketball," but it was "also good business," according to Brian Lewis of the N.Y. POST. Brooklyn Sports & Entertainment CEO Brett Yormark said, "There are some business opportunities. Those business opportunities are hopefully an expanded fan base in Brooklyn and beyond, and a driver of merchandise sales. That’s certain. He was a top-20 seller last year in jersey sales, and given the interest Jeremy generates in China and that part of the world, our games will be televised there. To the extent I can take advantage of him, I will. … We didn’t have a top-20 seller last year, so given the appetite of the fans, it affects ticket sales, merchandise sales and sponsors. To the extent we can be smart about growing our different business, we need to take advantage of it, and we will.” With Lin being "the first American of Taiwanese or Chinese descent to play in the NBA, and 200,000 of the city’s 570,000 Chinese residing in Brooklyn, Yormark sees the vast potential." The Nets are "thinking globally, with expectations of having more games aired in China." Financial experts said that Yormark is "sure to cash in on a potential gold mine." Yormark: "Our strategy has always been about globalization, even before Jeremy. ... I’ve traveled around world trying to create interest in the team. I’ve been to China, and it warrants another visit. … I’m sure our games will be televised there because of the interest the fans have in Jeremy. And in the interest of creating global partners, I’ll explore it. So I’m excited both from a fans perspective and business perspective" (N.Y. POST, 7/13).
