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Marketing and Sponsorship

Marketplace Roundup

Spurs F Tim Duncan yesterday announced his retirement, and in San Antonio, Madalyn Mendoza noted black and white cars with his No. 21 "filled the map" on Uber's app for the city, "replacing the traditional icons" (MYSANANTONIO.com, 7/11). The WALL STREET JOURNAL's Jason Gay writes in an era in which the NBA "expertly crafted its superstars into global celebrities, Duncan hid in plain sight." He was "never a national advertiser’s dream, a blustery interview, or a style icon." If he "harbored Hollywood ambitions, he never shared them." He "dressed like a member of the junior high school turtle club" (WALL STREET JOURNAL, 7/12).

TIME STANDS STILL: Omega yesterday launched its Olympic TV ad campaign featuring U.S. swimmer Michael Phelps, South African swimmer Chad Le Clos, British Heptathlete Jessica Ennis-Hill and Spanish golfer Sergio Garcia. Starting Aug. 1, the spots will run nationally on both NBC and Golf Channel (THE DAILY). 

WINNING TICKET: Mobile lottery app AutoLotto will sponsor NASCAR driver Bubba Wallace's No. 6 Ford in the Xfinity Series race on Saturday at New Hampshire Motor Speedway. The company also serves as title sponsor for the event (AutoLotto). 

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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