Menu
Marketing and Sponsorship

Official Olympic Sponsors Monitoring Other Brands Following Changes To Rule 40

Under Armour's sponsorship strategy around the Rio Games will be the "best case study for the changes" to Rule 40, which "ends a marketing blackout during the games for companies who sponsor athletes rather than the event itself," according to Liana Baker of REUTERS. UA has "backed a fleet of about...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/30/Marketing-and-Sponsorship/Rule-40.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/30/Marketing-and-Sponsorship/Rule-40.aspx

CLOSE