New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.
Company name: SponServe
CEO: Mark Thompson
Headquarters: Sydney, Australia
1. What is your elevator pitch?
SponServe is the world’s first dedicated sponsorship and inventory management software. It’s all about best-practice management of your partnerships while reducing administrative time, human error and knowledge loss so that sponsorship professionals can concentrate on building relationships and selling.
2. Problem & Solution
Most rights holders manage their contracts in spreadsheets or CRMs (which were never built for sponsorship managers so they never really work like they should). As such, admin time is excessively high, it is prone to human error and knowledge is lost when staff turnover. All this puts your contractual obligations and a major income stream at risk. SponServe manages deliverables across relationships and events, and does so over multiple years, and manages all the information of a commercial program in one easy-to-use place. Easy reporting functionality allows not just the commercial team, but other business areas, to access information easily whether it is who is suppose to be receiving tickets right through to return-on-investment of a partnership and even distressed stock.
3. Market – your target market and the overall market
The target market is sports rights holders but SponServe is equally useful and applicable for events, the Arts, charities and not-for-profits. We are also building a brand version that will allows sponsors to track their contracts in reverse. Where a rights holder is using SponServe, the sponsor will be able to plug in and pull relevant data through. That will help reduce admin time and human error and allow both parties to focus on relationships and objectives instead of simply the transaction of delivering.
4. Business Model – how do you make money?
SponServe is a subscription based service with annual licensing. We offer various levels depending on the rights holder’s commercial program. We also offer consulting both in sponsorship and fundraising.
5. Management Team – with titles
Mark Thompson, Managing Director. Daniel Oyston, Chief Marketing Officer. Tim Canham, Chief Technology Officer.
6. What else do you want the audience to know about your venture?
If you are a rights holder, then SponServe will change your professional life. We guarantee it because it has been built by sponsorship professionals so we understand the exact challenges and flow of your role. We simply built the system we wished we could always buy.
