UFC has "enlisted an unlikely '90s animated duo" -- Hank Hill from "King of the Hill" and George Liquor from "The Ren & Stimpy Show" -- to promote UFC 200, according to Jason Lynch of ADWEEK. The characters are "part of UFC's first Adult Swim buy." They "appeared in a branded content spot" last night on the net to promote the Daniel Cormier-Jon Jones bout set for UFC 200 on July 9. Three other UFC-related animated spots "will air on the network later this year" as part of UFC's ad buy. In the first spot, Hank Hill and George Liquor "guzzle beer and argue over whether Cormier or Jones will win." The spot was the "brainchild" of UFC President Dana White, who has "been a big Adult Swim fan." He noticed that many of the net's commercial pods "featured content from the major movie studios that was specifically tailored to the network and its audience." White "began researching the demo -- Adult Swim has been No. 1 among 18- to 34-year-olds for the past decade." White said that a "large portion of that male audience is African-American -- and realized it was an ideal fit for UFC." White reached out to "King of The Hill" creator Mike Judge "about creating an animated short, and Judge tapped friend and fellow UFC fan," "Ren & Stimpy" creator John Kricfalusi. The spots "took more than a year to create due to the red tape required to clear the rights to use Hank Hill (which is owned by Fox) and George Liquor, and getting Adult Swim on board" (ADWEEK.com, 6/29).
