Proctor & Gamble's Always brand has released a new Olympic-themed ad titled "Keep Playing" that "shows several strong-willed athletes" outwardly "defying naysayers who have questioned their passion for their respective sports," according to Ann-Christine Diaz of CREATIVITY-ONLINE. Always has enlisted USWNT F Alex Morgan "to share her story for the campaign" (CREATIVITY-ONLINE.com, 6/28). ADWEEK's Kristina Monllos wrote even if the ad, which comes via Leo Burnett, is a "bit obvious, the campaign's evolution makes sense." It also is "nice to see Always find ways to make its social experiments more visually compelling" (ADWEEK.com, 6/28). In Edmonton, Dave Lazzarino notes Always "has signed 15 'ambassadors'" including Canada women's national team G Stephanie Labbé (EDMONTON JOURNAL, 6/29).
NICE RING TO IT: In Orlando, Alicia DelGallo notes the USWNT yesterday revealed "a new home kit" for the Rio Games. The white Nike kit was "created specifically for use in Brazil, and the national team will return to its usual home kit when the Olympics conclude." A blue stripe "runs the length of the jersey and short on the left side, while a red stripe runs down the right side." The colored stripes "expand when players move to provide ventilation" (ORLANDO SENTINEL, 6/29).
BIG OL' JET AIRLINER: Air France will "pledge its support for the Paris bid to host" the '24 Games by "displaying the bid logo on 10,000 flights before next year's decision." The other bidders are Budapest, L.A. and Rome (AP, 6/28).
