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Nike Forced To Recall Dresses Made For Endorsers At Wimbledon Amid Scrutiny

Nike "has been forced to pull its signature ladies dress for the 2016 Wimbledon championships over complaints from players," according to Tyson Otto of NEWS.com.au. The brand "has been forced into an embarrassing re-call of its Nike Premier Slam dresses so that they can be altered in time for Nike sponsored players to wear them" when the event begins Monday. According to reports, players complained the dress "was too revealing below the waist and has been branded 'skimpy' by some commentators" (NEWS.com.au, 6/22). The London TELEGRAPH noted more than 20 women competing at Wimbledon are sponsored by Nike, "and a panicked email sent by the manufacturer asked the players to bring the dresses back for alteration." The email said, "We need to make a small change to your dresses per Wimbledon rules. Could you please bring them by the Nike Wimbledon House." The message added that "this is VERY important." Wimbledon organizers said that they accepted the Nike design "because it complied with their stipulation of all-white clothing" (London TELEGRAPH, 6/23). 

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