Menu
Colleges

Arizona State AD Ray Anderson Transformed His Position To A Destination Job

Ray Anderson has "turned Arizona State AD into a destination job by transforming the athletic program -- some of it with significant amounts of his own money -- into one of the most innovative in the country," according to John Marshall of the AP. Since being hired to replace Steve Patterson in early '14, Anderson has "changed the scope and image of Sun Devils athletics despite having little previous experience with college athletics." He took over the program when it was "undergoing massive changes with a 330-acre Athletics Facilities District -- a huge funding source for the department -- and a" $256M renovation of Sun Devil Stadium already in the works. Anderson helped orchestrate the two projects "while creating a more business-like model for the program, infusing aspects of a professional sports franchise while making sure not to trample tradition." Anderson "helped bring his vision into focus by surrounding himself with people from the professional sports world" including Associate VP & Chief Business Development Officer Greg McElroy and Senior Associate ADs David Cohen and Scott Graham. Under Anderson's guidance, ASU has "taken fundraising levels to all-time highs," negotiated an eight-year, $38M apparel agreement with adidas and "brought the program's advertising and sponsorship rights in-house after previously working with IMG." ASU has also "added four sports during Anderson's tenure: Hockey, women's lacrosse and triathlon, and men's tennis" (AP, 6/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/22/Colleges/Arizona-State.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/22/Colleges/Arizona-State.aspx

CLOSE