Menu
Olympics

Olympics Officials Release Designs For Rio Medals, Seen As Simple, Plain By Some

With just 52 days before the Rio Games, Olympics officials yesterday "revealed the medal design" for the Summer Olympics and Paralympics, according to Henry Bushnell of YAHOO SPORTS. First- and second-place medals are "mostly composed of silver, with the gold medals coated in a thin layer of gold." Third-place bronze medals are "mostly copper." Yesterday's announcement "is the latest medal design release" since '00, when the first official medals for the Sydney Games "were revealed roughly a month before" the Opening Ceremony (SPORTS.YAHOO.com, 6/14). In DC, Kelyn Soong noted designers "opted for a simple look, with one side featuring the Olympic logo with the words 'Rio 2016' surrounded by laurel leaves." The other side "includes an image of Nike, the ancient Greek goddess of victory with Panathinaiko Stadium and the Acropolis in the background." Organizers also "revealed medal presenters' uniforms, designed by Rio-based stylist Andrea Marques, and the Olympic podiums" (WASHINGTONPOST.com, 6/14). FOXSPORTS.com's Chris Chase wrote for a country associated with "fun and revelry," the medals are "boring." The reverse side of the medals "is perhaps the most plain since the '92 Olympics in Barcelona." It "features the logo for the Rio Games," and underneath "is the wordmark for the Games on top of the five Olympic rings." The rest of the medal "is bare except for a thin Olympic wreath that borders the circle." The Summer Games medals "have always been more traditional than the Winter ones" (FOXSPORTS.com, 6/14). View a slideshow of the medals on the Rio 2016 Facebook page.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/15/Olympics/Olympic-Medals.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/15/Olympics/Olympic-Medals.aspx

CLOSE