The Yankees this season introduced a new mobile-ticketing system in an effort to enhance the fan experience, but that has "hardly been the case for the fans camped out at the Yankee Stadium customer service window before each game," according to Billy Witz of the N.Y. TIMES. The Yankees no longer accept print-at-home tickets, and some fans have been "unable to get into the ballpark because of a problem with the tickets on their phones or turned away at the gate with tickets they printed at home." Most Yankee fans eventually have their "problems resolved, but not before standing in lines while the game goes on without them." Witz notes the "problems fans have experienced are myriad." Problems include "not being able to open mobile tickets, experiencing glitches while trying to transfer tickets to friends, and having bar codes register as invalid." Some foreign phones also "do not accept mobile ticketing, and other obstacles include remembering the password for the ticketing account and downloading the right app to begin with." Some fans have acknowledged they are "not tech savvy" and wonder why the Yankees "did not consider this and give them the option of print-at-home tickets." But the Yankees in an email wrote that mobile ticketing "had caused few problems among the 6,000 to 12,000 fans who they say use that option each game." Yankees Exec Dir of Communications & Media Relations Jason Zillo in a statement said, "The overwhelming majority of real-time feedback has been positive." Some Yankees fans have said that customer service reps "were helpful, but there are only two windows available, so on many days, as the start of the game draws near, the line grows to around 25 deep" (N.Y TIMES, 6/13).
