Bleacher Report is "one of the hottest sports sites for millennials, attracting tens of millions unique visitors a month," according to CNBC’s Carl Quintanilla. Bleacher Report co-Founder & CEO Dave Finocchio said the site has "really become the social voice of sports in the United States over the last couple of years." Finocchio: "The real transition we’ve gone through in this industry where people are watching the ‘SportsCenter’ less and less in that demo, and they’re really using the mobile phone as their No. 1 consumption device. So our plans mostly revolve around mobile and mostly revolve around creating content around the most shareable moments." He added the site is "focused on the creating the best possible experience for sports fans, specifically on mobile and on social channels." Finocchio also said being owned by a large media company, Turner, has "made us better" and it has "gone incredibly well." Finocchio: "As part of our Turner relationship, we’ve been able to get access to rights for the NBA, for Major League Baseball, for March Madness, for other sporting events, and as a result we can use highlights and we can use different types of footage that we wouldn’t have been able to use if we were an independent company. We’ve become the official sports brand of CNN, and so our Turner relationship has just opened a lot of doors for us and allowed us to grow our brand much faster than we ever could have on our own" ("Squawk Alley," CNBC, 6/8).
