Menu
Marketing and Sponsorship

The Endless Summer: Papi, Gronk Release Latest Dunkin' Donuts-Themed Music Video

Dunkin' Donuts has released a new video featuring Red Sox DH David Ortiz and Patriots TE Rob Gronkowski called "Dunkin' Paradise" in which the two sing a "laid-back summer tune," according to Andre Khatchaturian of NESN.com (6/1). In Massachusetts, Christopher Smith noted this is the "second straight year the two have made a Dunkin Donuts summer anthem commercial." The new video "includes Gronkowski doing the limbo dance, sit-ups on a lounge chair and a cannonball into a pool." Ortiz "simply does a lot of dancing and singing with Gronkowski -- no jumps into the pool" (MASSLIVE.com, 6/1). In Boston, Matt Juul wrote while the tune "probably won’t win a Grammy anytime soon, it’s still fun to see Gronk and Big Papi sing about iced coffee while chilling with a dog at a pool party" (BOSTONMAGAZINE.com, 6/1). ESPN’s Sarina Morales said the song is her "new ringtone." ESPN’s Randy Scott noted the ad "auto-tuned Big Papi, and it was still horrible.” But he added, “It’s going to be stuck in our heads all day” (“SportsCenter,” ESPN, 6/2).

THE END OF A BEAUTIFUL FRIENDSHIP? FOXSPORTS.com's Arielle Aronson noted the end of the video "pays tribute to Ortiz's upcoming retirement" from MLB. The clip closes with Ortiz and Gronkowski "walking off into the sunset as Ortiz says, 'I'm gonna miss this man'" (FOXSPORTS.com, 6/1).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/03/Marketing-and-Sponsorship/Papi-Gronk.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/06/03/Marketing-and-Sponsorship/Papi-Gronk.aspx

CLOSE