CNO Financial Signs Three-Year Deal To Title Sponsor Indianapolis Monumental Marathon

CNO Financial Group has signed a three-year deal "to be the title sponsor" of the Indianapolis Monumental Marathon, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Financial terms of the deal were not disclosed, but sports marketers "estimated it to be a six-figure annual deal." Officials from both groups said that CNO will "get signage at the race's start/finish line as well as along the course, on the race's web site and in its marketing materials." CNO, which had "no previous involvement in the Monumental Marathon, is the first company to have the naming rights for the event," which began in '08 and "has grown into the state's largest marathon." Race Exec Dir Blake Boldon said that this deal will "allow his staff to more aggressively promote the race in and out of state and offer enhanced services for entrants" (IBJ.com, 6/2).